A night like no other. The building transformed and the evolution began. On October 30th, 2013 TIFF Bell Lightbox played host to one of the greatest parties in Toronto. The Evolution party marked the launch of the exhibition DAVID CRONENBERG: EVOLUTION which is now open at TIFF. More than 1,000 of Toronto’s most fabulous party goers hit up the Lightbox to share in this celebration of the New Flesh. Surrounded by glorious activations, everyone had an amazing night. PRODUCT and Everyone Is An Artist were delighted to be part of this evolutionary event which helped to raise money for year-round programming at TIFF. The event had you captivated at every turn, from THE BROOD kids scaring the crap out of you to the Dr’s analysis in the Freudian Slip Lounge. Our friends at Young Lions were there to provide all the necessary groove for the night, with DJ Brendan Canning playing all night in the atrium and live performances killing it in the loading dock. Luma was transformed into the Akira Social Club if you dared to gamble with your life. Our amazing team of Makeup Artists and Special FX Artists took over with activations for guests to watch and participate in. Their 6 stations were kept full all night long with guests getting custom special fx done on the spot. Leaving the party in costume was one of the goals for the creative team, I wanted the party to affect you. As you entered the party you were witness to the ultimate transformation – a live recreation of The FLY went on all night until the insect was released onto the party.  The boys at ICE CREAM VOLCANO wowed everyone with frozen treats. Our buddies at Parts & Labour brought in their famous Winnebago to help serve up some delicious carvings. So wonderful for the family to be out. I wanted to give a special thank you to the team at TIFF, the amazing PRODUCT and EIA staff who ultimately created and executed every nightmare perfectly.  Congratulations to you all on a very successful evening, and above all else, a freaking wicked party!

Highrise Pictures was there with PRODUCT to caputre the night, check it out!


Check out the gallery below and check back for more photos!